Cherthala is a town located in the district of Alappuzha, in the state of Kerala, India. It is 31 km to Kochi and Kottayam and 22 km north of Alappuzha town, on the Kochi-Alappuzha National Highway NH 47, as well as the coastal rail route. The coastal town is also about 20 kilometers from the historical town of Vaikom) Via Ullala -Chempakassery house and the popular tourism destination Kumarakom. In local administration, the Cherthala town is a municipality while in the state administrative structure Cherthala is a taluk in the district of Alappuzha. A Famous company (Mc:Dowel-Varanadu) situated here . N.S.S Karayogam also try to develop cherthala. The Corporation of Cochin has drafted a master plan that aims to develop Cherthala as the satellite town around Kochi. Cherthala Town Municipality has 32 wards. The town is well known after the Karthyayani Devi temple, located in the center of the town. Two more sub-temples dedicated to Shiva and Vishnu are also located on the northern side of the main temple. A sub-temple dedicated to Lord Ayyappa, also known as Kaavudayan and another dedicated to Kshethrapalakan believed to be Devi's temple caretaker are located on the southern corner of the main temple. Thousands of devotees coming from different 'karas' (localities) of Cherthala participate in the Padayani, vela thullal and pooram pattu, the main rituals conducted during the temple festival. A large pond exists in front of the Taluk office that belongs to the Karthyayani Devi temple. One can see many roosters flocking around the temple premises. These roosters are the offerings of the devotees, an ancient custom followed in many devi temples of Kerala. The temple is administered by Travancore Devaswom Board. Another temple in Cherthala town is the Muttathu Thirumala Devaswam temple. Lord Narasimha presiding in the form of Saligrama and Sree Venkatachalapathy Moorthy with bhoo devi and sree devi are the deities of this temple. The temple conducts its annual festival either ahead of the Karthyayani Devi's festival or soon after that. The Pallivetta is a procession where it is believed that Goddess is going for the divine hunting. The annual festival lasts for eight days.